| Document Type
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BL
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| Record Number
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1030123
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| Doc. No
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b784493
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| Main Entry
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Adams, Karen,1946-
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| Title & Author
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An introduction to market social research : : planning using research tools techniques /\ Karen Adams Ian Brace.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2006.
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| Page. NO
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1 online resource (iv, 154 pages)
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| ISBN
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0749443774
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: 0749450355
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: 1429467460
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: 9780749443771
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: 9780749450359
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: 9781429467469
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0749443774
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| Bibliographies/Indexes
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Includes bibliographical references (page 149) and index.
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| Contents
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Introduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analysing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide.
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| Abstract
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An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research.
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| Subject
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Marketing research.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- Research.
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| Subject
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Marketing research.
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| Dewey Classification
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658.8/3
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| LC Classification
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HF5415.2.A17 2006eb
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| Added Entry
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Brace, Ian,1949-
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| Parallel Title
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Introduction to market and social research
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