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" Fundraising for social change / "
Kim Klein.
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BL
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| Record Number
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1030200
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| Doc. No
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b784570
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| Main Entry
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Klein, Kim.
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| Title & Author
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Fundraising for social change /\ Kim Klein.
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| Edition Statement
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5th ed., rev. & expanded.
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| Publication Statement
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San Francisco :: Jossey-Bass, a Wiley Imprint,, ©2007.
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| Series Statement
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Chardon press series
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| Page. NO
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xv, 527 pages :: illustrations ;; 24 cm.
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| ISBN
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0787984558
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: 9780787984557
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| Bibliographies/Indexes
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Includes bibliographical references (pages 497-503) and index.
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| Contents
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Fundraising framework -- Strategies for acquiring and keeping donors -- Strategies for upgrading donors -- Fundraising campaigns -- Fundraising management -- You, the fundraiser -- Budgeting and planning -- Special circumstances.
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| Abstract
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"This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology?e-mail, online giving, and blogs?and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically"--Publisher website (July 2007).
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| Subject
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Fund raising-- United States.
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Nonprofit organizations-- United States-- Finance.
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Fund raising-- United States.
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Fund raising.
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Nonprofit organizations-- Finance.
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Nonprofit organizations.
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United States.
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| Dewey Classification
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361.7068/1
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| LC Classification
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HV41.9.U5K57 2007
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