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" Creating customer evangelists : "
Ben McConnell, Jackie Huba.
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BL
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| Record Number
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1030370
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| Doc. No
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b784740
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| Main Entry
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McConnell, Ben.
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| Title & Author
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Creating customer evangelists : : how loyal customers become a volunteer sales force /\ Ben McConnell, Jackie Huba.
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| Publication Statement
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Chicago :: Dearborn Trade Pub.,, ©2003.
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| Page. NO
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x, 214 pages :: illustrations ;; 24 cm
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| ISBN
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0793155614
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: 9780793155613
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| Bibliographies/Indexes
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Includes bibliographical references (pages 206-207) and index.
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| Contents
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Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.
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| Abstract
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"When customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company." "Authors Ben McConnell and Jackie Huba know how to take your company's best customers and build them into influential, loyal, and enthusiastic evangelists. In Creating Customer Evangelists, you will learn how to develop evangelism marketing strategies and programs that will create communities of influencers who can drive sales for your company." "By deepening customer relationships, successful organizations create communities that generate grassroots support and value for their products and services. Creating Customer Evangelists focuses on this personal, ultimate marketing approach. McConnell and Huba demonstrate how you can convert good customers into exceptional ones who willingly spread the word."--Jacket.
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| Subject
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Customer relations.
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Relationship marketing.
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Customer relations.
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Relationship marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.5.M1834 2003
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| NLM classification
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QP 620rvk
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| Added Entry
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Huba, Jackie.
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