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" How to turn your business into the next global brand : "
Brian Duckett and Paul Monaghan.
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BL
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| Record Number
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1030425
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| Doc. No
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b784795
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| Main Entry
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Duckett, Brian.
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| Title & Author
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How to turn your business into the next global brand : : creating and managing a franchised network /\ Brian Duckett and Paul Monaghan.
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| Publication Statement
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Oxford :: How To Books,, 2007.
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| Page. NO
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1 online resource.
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| ISBN
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1281254215
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: 1848032218
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: 9781281254214
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: 9781848032217
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1845282086
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| Notes
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Title from PDF title page (viewed Jan. 30, 2008).
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had one restaurant, and Holiday Inn and Hilton each had one hotel. If you have a successful business format, and your own unique vision, you could be the next big brand - provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do things better when you learn from the experience of all those who have gone before you.
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| Subject
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Franchises (Retail trade)
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Small business-- Management.
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BUSINESS ECONOMICS-- Franchises.
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Franchises (Retail trade)
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Small business-- Management.
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| Dewey Classification
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658.8708
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| LC Classification
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HF5429.23.D83 2007eb
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| Added Entry
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Monaghan, Paul,1948-
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