| Document Type
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BL
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| Record Number
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1030449
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| Doc. No
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b784819
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| Main Entry
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Weinberg, Tamar.
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| Title & Author
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The new community rules : : marketing on the social web /\ Tamar Weinberg.
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| Edition Statement
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1st ed.
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| Publication Statement
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Sebastopol, CA :: O'Reilly,, 2009.
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| Page. NO
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xviii, 346 pages :: illustrations ;; 24 cm
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| ISBN
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0596156812
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: 9780596156817
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| Bibliographies/Indexes
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Includes bibliographical references (pages 335-336) and index.
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| Contents
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1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic: how Twitter can transform your business -- 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public: the informational social networks -- 9. Leaving your mark: how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics: photography, video, and podcasting -- 12. Sealing the deal: putting it all together.
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| Abstract
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Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? The New Community Rules: Marketing on the Social Web by social web and viral marketing expert Tamar Weinberg, will show you how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. The New Community Rules will help you: a) explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness; b) learn the art of conversation marketing, and how social media thrives on honesty and transparency; c) manage and enhance your online reputation through the social web; d) tap into the increasingly influential video and podcasting market; e) discover which tactics work--and which don't. --Publisher.
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| Subject
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Electronic commerce.
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Internet marketing.
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Online social networks-- Economic aspects.
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Social media-- Economic aspects.
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Electronic commerce.
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Internet marketing.
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Marketing
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Marketing
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Marknadsföring via Internet.
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Massmedia-- sociala aspekter.
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Social media-- Economic aspects.
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Social Software
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Web 2.0
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| Subject
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World Wide Web 2.0
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| Dewey Classification
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338.761
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658.872
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| LC Classification
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HF5415.1265.W45 2009
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| NLM classification
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05.38bcl
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54.08bcl
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85.40bcl
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QP 650rvk
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ST 252rvk
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| Parallel Title
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Marketing on the social web
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