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" Money for content and your clicks for free : "
J.D. Frazer.
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BL
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| Record Number
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1030547
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| Doc. No
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b784917
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| Main Entry
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Illiad.
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| Title & Author
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Money for content and your clicks for free : : turning web sites, blogs, and podcasts into cash /\ J.D. Frazer.
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| Publication Statement
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Indianapolis :: Wiley,, ©2006.
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| Page. NO
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xxi, 214 pages :: illustrations ;; 24 cm
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| ISBN
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047174753X
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: 9780471747536
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Machine derived contents note: Chapter 1: The Business of Creating Content 3 -- The Good, the Bad, and the Fake 9 -- What to Look Forward to 11 -- W hat Not to Look Forward to 13 -- When Was the First "Content Provider" Born? 15 -- The Ancients Were Sure Into It 16 -- The Middle Ages and Renaissance Aren't to Be Outdone 16 -- Ideas to Industry 17 -- Syndicates: Businesses in Villains' Clothing 20 -- Enter the Web 23 -- Chapter 2: The Advertising Game 29 -- The Players 31 -- The Client 32 -- The Advertising Agency 33 -- The Ad Network and the Sales Force 37 -- The Media Channel 38 -- Demographics 39 -- Conducting a Survey 40 -- W hat a Survey Is Not 41 -- Questions, Answers, and Legerdemain 42 -- I Have the Data NowWhat? 46 -- The M edia Kit 46 -- Print Advertising Versus Web Advertising 49 -- Creating Web (Banner) Ads 50 -- W eb Advertising Formats 50 -- Static Web Advertising 51 -- Rich Media Web Advertising 55 -- Pop-Anything Advertising 57 -- Interstitial Advertising 59 -- Text Ads 60 -- E-mail Advertising 62 -- Podcast (Audio) Ads 64 -- Serving Ads for Fun and Profit 64 -- Ad Serving: Yours or Theirs? 65 -- Ad Serving Jargon: What the Heck Did They Just Ask Me? 67 -- Be Prepared to SayNo 68 -- Keeping the Client Happy 70 -- Show Me the Money 71 -- When the Ad Agency Becomes the Enemy 71 -- Chapter 3: The Membership Game 77 -- What Are They Really Buying? 82 -- Holding Out a Hat Marked "Donations" 83 -- What Should You Give Them? 84 -- Intangibles 85 -- Tangibles 86 -- The Sponsorship Drive 87 -- The Question of Price Point 89 -- Accepting Payment (or Keeping Your Handý Open) 90 -- Checks and Money Orders 90 -- PayPal 90 -- Credit Cards 91 -- Maintaining Value 92 -- Chapter 4: To Gate or Not to Gate 97 -- Life in a Gated Community 97 -- Gating OffYour Site 98 -- Cash Poor and Intelligence Rich 103 -- Chapter 5: Branding and Merchandising 109 -- You AreYour Brand 111 -- Leveraging Your Brand with Endorsements 113 -- Your Art Promoting Your Art 116 -- Jurassic Park Had it Right 117 -- Traditional Merchandisers 119 -- On-Demand Merchandisers 120 -- Chapter 6: Online Communities and Online Consumers 125 -- Consumer Culture Versus Community 126 -- Communities: Realspace, Online, Distribute 127 -- The Ivory Tower: A Nice Place to Visit, but Iiving There? 129 -- Shared Thoughts, Shared Experiences, Share Reviews 133 -- So That's What Mayors (Are Supposed to) o 134 -- Conduct Unbecoming, or "Everyone Behave! 138 -- Loyal Communities = Happy Customers 143 -- Chapter 7: The Ethics of Creation and Consumption 149 -- Consumption Junction 151 -- Discontent over Content 153 -- Chapter 8: Protecting Your Creation 159 -- The Siblings: Copyright and Trademark 160 -- Copyright, Right? 160 -- Trademark, the Less (?) Popular Sibling 164 -- Creative Commons -- Ethical Protection 167 -- The Four Online Content Consumers 169 -- Thief 170 -- Naive 170 -- Policeman 171 -- Citizen 171 -- Chapter 9: Fame and Your Audience 175 -- What Is Fame Anyway? 176 -- The Upside of Fame 176 -- The Downside of Fame 178 -- Pride, Praise, and Sycophancy 181 -- How to Handle Criticism 182 -- Chapter 10: Ready, Fire, Aim! 187 -- The Content Provider's Business Checklist 188 -- Establish Content 188 -- Write a Privacy Policy 188 -- Write a Forum Policy for Acceptable Use 189 -- Write Copyright Terms 189 -- Sign Up with an Ad Network 191 -- Crank Up the Marketing 192 -- Collect Demographic Information 193 -- Build a Media Kit 193 -- Contact a Third-Party Ad Sales Force or More Ad Networks 194 -- Part-Time Fun to Full-Time Living 194 -- Final Words 195.
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Blogs.
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Electronic commerce.
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Internet marketing.
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Podcasting.
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Success in business.
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Web sites.
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Blogs.
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Electronic commerce.
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Internet marketing.
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Podcasting.
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Success in business.
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Web sites.
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E-business.
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Marketing.
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| Dewey Classification
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658.872
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| LC Classification
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TK5105.888.F723 2006
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HF5548.32.I45 2006
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| NLM classification
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54.84bcl
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