| Document Type
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BL
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| Record Number
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1030558
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| Doc. No
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b784928
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| Main Entry
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Moeran, Brian,1944-
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| Title & Author
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The business of ethnography : : strategic exchanges, people, and organizations /\ Brian Moeran.
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| Edition Statement
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English ed.
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| Publication Statement
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Oxford ;New York :: Berg,, 2005.
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| Page. NO
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1 online resource (xii, 225 pages)
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| ISBN
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1474215645
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: 1845201949
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: 1845201957
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: 1845207157
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: 9781474215640
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: 9781845201944
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: 9781845201951
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: 9781845207151
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1845201949
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1845201957
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| Bibliographies/Indexes
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Includes bibliographical references (pages 207-215) and index.
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| Contents
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Introduction: Strategic exchanges -- Baptized by fire -- Analysing frames -- Frames at work -- Managing impressions -- Making connections -- Doing business -- Exhibition of virtue -- The art of capitalizing -- Creative fields -- Conclusion: The business of ethnography.
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| Abstract
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Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices.
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| Subject
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Business anthropology-- Japan.
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| Subject
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Corporate culture-- Japan.
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Ethnology-- Fieldwork-- Japan.
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Affaires-- Aspect anthropologique-- Japon.
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| Subject
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Culture d'entreprise-- Japon.
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Ethnologie-- Japon-- Recherche sur le terrain.
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BUSINESS ECONOMICS-- Negotiating.
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| Subject
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Business anthropology.
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Corporate culture.
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Ethnology-- Fieldwork.
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Manners and customs.
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Organisatiecultuur.
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Organisatiegedrag.
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| Subject
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Japan, Social life and customs.
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| Subject
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Japon, Mœurs et coutumes.
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| Subject
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Japan.
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| Dewey Classification
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302.3/5
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| LC Classification
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GN635.J2M64 2005eb
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