| | | Document Type | : | BL | | Record Number | : | 103094 | | Doc. No | : | b60537 | | Main Entry | : | O'Shaughnessy, John. | | Title & Author | : | Persuasion in advertisingJohn O'Shaughnessy and Nicholas Jackson O'Shaughnessy. | | Edition Statement | : | 1st ed. | | Publication Statement | : | London ;New York :Routledge,2004. | | Page. NO | : | xi, 220 p. :ill. ;24 cm. | | ISBN | : | 0203299981 (electronic bk.) | | Bibliographies/Indexes | : | Includes bibliographical references (p. 197-208) and index. | | Contents | : | What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious. | | Subject | : | Advertising-- Psychological aspects. | | Subject | : | Persuasion (Psychology) | | Dewey Classification | : | 659.1/01/9 | | LC Classification | : | HF5822.O84 2004eb | | Added Entry | : | O'Shaughnessy, Nicholas J.,1954- | | Added Entry | : | NetLibrary, Inc. |
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http://lib.clisel.com/site/catalogue/103094
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