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" Marketing your consulting services / "
Elaine Biech ; foreword by Geoff Bellman.
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BL
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| Record Number
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1030977
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| Doc. No
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b785347
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| Main Entry
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Biech, Elaine.
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| Title & Author
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Marketing your consulting services /\ Elaine Biech ; foreword by Geoff Bellman.
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| Publication Statement
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San Francisco :: Pfeiffer,, ©2003.
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| Page. NO
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1 online resource (xxx, 282 pages) :: illustrations
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| ISBN
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0787968293
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: 9780787968298
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078796543X
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9780787965433
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Marketing: what's it all about? -- Internal assessment: what's your company's marketing success? -- External assessment: how do our competitors and clients stack up? -- Marketing image: what message do you send? -- Tools of the trade: what works; what doesn't? -- Your marketing plan: can you market on a shoestring budget? -- Prospecting in all the right places: how do you find clients? -- Selling services: how do you sell you? -- A client in hand is worth ten in your plan: will your clients market for you? -- Marketing technology: what will work for you? -- Marketing: can it be fun? -- Lists, plans, and last-minute advice: where's your opportunity?
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| Abstract
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To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace.
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| Subject
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Consultants-- Marketing.
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Consultants-- Marketing.
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REFERENCE-- Questions Answers.
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Marketing.
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Organisatieadviseurs.
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| Dewey Classification
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001/.068/8
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| LC Classification
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HD69.C6B44 2003eb
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| NLM classification
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85.04bcl
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85.40bcl
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