| Document Type
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BL
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| Record Number
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1031195
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| Doc. No
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b785565
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| Main Entry
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Cheverton, Peter.
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| Title & Author
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Building the value machine : : transforming your business through collaborative customer partnerships /\ Peter Cheverton.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2010.
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| Page. NO
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1 online resource (xiii, 225 pages) :: illustrations (some color)
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| ISBN
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074945864X
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: 1282466259
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: 6612466251
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: 9780749458645
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: 9781282466258
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: 9786612466250
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0749454857
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9780749454852
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
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| Abstract
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Building the Value Machine represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Building the Value Machineshows you how to target your customers effectively, match the capabilities of the business with the needs of the customer and align all the business functions through successful leadership. The result is a business that is truly aligned with its customers, and fully attuned to the vital match between their o.
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Customer services.
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Leadership.
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Marketing.
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BUSINESS ECONOMICS-- Corporate Governance.
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BUSINESS ECONOMICS-- Leadership.
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BUSINESS ECONOMICS-- Organizational Development.
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BUSINESS ECONOMICS-- Workplace Culture.
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| Subject
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Customer services.
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| Subject
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Leadership.
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| Subject
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Marketing.
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| Dewey Classification
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658.4
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| LC Classification
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HD57.7.C488 2010eb
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