منو
رکورد قبلیرکورد بعدی

" Going places with youth outreach : "


Document Type : BL
Record Number : 1031568
Doc. No : b785938
Main Entry : Pfeil, Angela B.
Title & Author : Going places with youth outreach : : smart marketing strategies for your library /\ Angela B. Pfeil.
Publication Statement : Chicago :: American Library Association,, 2005.
Page. NO : 1 online resource (viii, 119 pages) :: illustrations
ISBN : 0838909000
: : 0838998259
: : 9780838909003
: : 9780838998250
Bibliographies/Indexes : Includes bibliographical references (pages 111-114) and index.
Contents : What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together.
Abstract : Corporations know that marketing to kids is big business-with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.
Subject : Children's libraries-- United States-- Marketing.
Subject : Library outreach programs-- United States.
Subject : Bibliothèques pour enfants-- États-Unis-- Marketing.
Subject : Bibliothèques-- Services à la collectivité-- États-Unis.
Subject : LANGUAGE ARTS DISCIPLINES-- Library Information Science-- General.
Subject : Library outreach programs.
Subject : United States.
Dewey Classification : ‭021.2/0973‬
LC Classification : ‭Z718.2.U6‬‭P44 2005eb‬
copyhttps://lib.clisel.com/site/catalogue/1031568
کپی لینک
پیشنهاد خرید
پیوستها
Search result is zero
نظرسنجی
نظرسنجی منابع دیجیتال

1 - آیا از کیفیت منابع دیجیتال راضی هستید؟