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BL
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| Record Number
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1031677
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| Doc. No
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b786047
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| Main Entry
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Dalton, John M.,1942-
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| Title & Author
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Managing corporate reputation : : a specially commissioned report /\ John Dalton and Susan Croft.
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| Publication Statement
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London :: Thorogood,, ©2003.
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| Series Statement
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Thorogood professional insights
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| Page. NO
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1 online resource (259 pages) :: illustrations.
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| ISBN
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1280233370
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: 1423717864
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: 1854182722
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: 1854184628
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: 6610233373
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: 9781280233371
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: 9781423717867
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: 9781854182722
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: 9781854184627
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: 9786610233373
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1854182722
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| Contents
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The authors; Preface; Acknowledgments; Contents; Introduction; 1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: The glue of reputation; 5 The tools of corporate reputation: Integrated marketing communications (IMC); 6 Corporate social responsibility (CSR) and ethics; 7 Strategy, planning and measurement; 8 Risk, issues and crisis management; 9 E-marketing and reputation management; Chapter 10 Case studies and essays; Case study 1 Why reputation is the most important asset at FedEx; Case study 2 Volvo Car Corporation: A model citizen
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Case study 3 The Duke of Edinburgh's Award International AssociationCase study 4 Sarasota Memorial Health Care System (Florida, USA); Case study 5 ITF -- The International Trust Fund for demining and mine victims assistance -- Slovenia; Case study 6 The HSBC global education challenge -- 'A race for education'; Essay 1 The true meaning of reputation; Essay 2 Forty-Sixty, the new Eighty-Twenty
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| Abstract
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Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively.
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| Subject
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Business names.
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Corporate image.
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Corporations-- Moral and ethical aspects.
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Risk management.
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Social responsibility of business.
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BUSINESS ECONOMICS-- Public Relations.
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| Subject
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Business names.
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| Subject
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Corporate image.
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| Subject
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Corporations-- Moral and ethical aspects.
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| Subject
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Risk management.
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| Subject
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Social responsibility of business.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.2.D34 2003eb
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| Added Entry
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Croft, Susan.
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