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" Nation branding : "
Keith Dinnie.
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BL
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| Record Number
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1031982
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| Doc. No
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b786352
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| Main Entry
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Dinnie, Keith.
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| Title & Author
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Nation branding : : concepts, issues, practice /\ Keith Dinnie.
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| Edition Statement
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1st ed.
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| Publication Statement
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Oxford :: Butterworth-Heinemann,, 2008.
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| Page. NO
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264 pages :: illustrations ;; 25 cm
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| ISBN
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075068349X
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: 9780750683494
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Abstract
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"Nation Branding: Concepts, Issues, Practice is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice." "Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced." "Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area."--Jacket.
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| Subject
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Globalization.
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International economic relations.
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Product management.
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Marketing territorial, Guides, manuels, etc.
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Mondialisation.
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Produits commerciaux-- Gestion, Guides, manuels, etc.
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Produits de marque-- Publicité, Guides, manuels, etc.
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Publicité d'intérêt public, Guides, manuels, etc.
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Relations économiques internationales, Guides, manuels, etc.
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Stratégie de marque, Cas, Études de.
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Brands, case studies.
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Globalisierung
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Globalization.
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International economic relations.
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International economic relations.
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Internationaler Wettbewerb
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Internationell ekonomi.
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Markenpolitik
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Nationalbewusstsein
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Product development, case studies.
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Product management.
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Produktutveckling.
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Regionales Marketing
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| Dewey Classification
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658.827
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| LC Classification
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HF1379.D60 2008
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| NLM classification
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F273.2clc
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QY 000rvk
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