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" The marketing accountability imperative : "


Document Type : BL
Record Number : 1032090
Doc. No : b786460
Main Entry : Dunn, Michael, (Michael Edward)
Title & Author : The marketing accountability imperative : : driving superior returns on marketing investments /\ Michael E. Dunn with Chris Halsall.
Edition Statement : 1st ed.
Publication Statement : San Francisco :: Jossey-Bass,, ©2009.
Page. NO : 1 online resource (xiv, 450 pages) :: illustrations
ISBN : 0470443790
: : 0470443804
: : 078799832X
: : 6612027983
: : 9780470443798
: : 9780470443804
: : 9780787998325
: : 9786612027987
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.
Subject : Marketing-- Cost effectiveness.
Subject : Marketing-- Management.
Subject : BUSINESS ECONOMICS-- Distribution.
Subject : BUSINESS ECONOMICS-- Marketing-- General.
Subject : Marketing-- Cost effectiveness.
Subject : Marketing-- Management.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415.13‬‭.D848 2009eb‬
Added Entry : Halsall, Chris,1967-
copyhttps://lib.clisel.com/site/catalogue/1032090
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