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" Always on : "
Christopher Vollmer with Geoffrey Precourt.
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BL
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| Record Number
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1032239
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| Doc. No
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b786609
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| Main Entry
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Vollmer, Christopher.
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| Title & Author
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Always on : : advertising, marketing and media in an era of consumer control /\ Christopher Vollmer with Geoffrey Precourt.
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| Publication Statement
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New York :: McGraw-Hill,, ©2008.
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| Series Statement
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Strategy+business.
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| Page. NO
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215 pages :: illustrations ;; 21 cm.
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| ISBN
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0071508287
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: 9780071508285
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here.
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| Abstract
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"The new media environment is "always on," digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it." "The thought leaders at Booz Allen Hamilton and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future."--Jacket.
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Consumer behavior.
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Internet marketing.
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Marketing.
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Consumer behavior.
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Consumer behavior.
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Consumer behavior.
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Internet marketing.
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Internet marketing.
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Internet marketing.
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Konsumentenverhalten
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Marketing
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Marketing.
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Marketing.
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Marketing.
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Online-Marketing
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| Dewey Classification
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658.800285
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| LC Classification
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HF5415.1265.V65 2008
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| NLM classification
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85.40bcl
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F713.50clc
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| Added Entry
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Precourt, Geoffrey.
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