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" New consumer marketing : "
by Susan Baker with Margrit Bass.
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BL
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| Record Number
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1032625
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| Doc. No
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b786995
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| Main Entry
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Baker, Susan,1958-
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| Title & Author
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New consumer marketing : : managing a living demand system /\ by Susan Baker with Margrit Bass.
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| Publication Statement
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Chichester, West Sussex, England ;Hoboken, N.J. :: John Wiley & Sons,, ©2003.
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| Page. NO
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xii, 204 pages :: illustrations ;; 24 cm
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| ISBN
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0470844825
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: 9780470844823
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| Bibliographies/Indexes
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Includes bibliographical references (pages 191-196) and index.
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| Contents
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Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery.
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| Subject
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Marketing.
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| Subject
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Marketing.
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Marketing.
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| Subject
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Marktforschung
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.B279 2003
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| NLM classification
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17sdnb
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F713.50clc
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QP 611rvk
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QP 621rvk
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| Added Entry
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Bass, Margrit.
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