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" Online surveys for dummies / "
by Vivek Bhaskaran and Jennifer LeClaire.
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BL
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| Record Number
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1033017
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| Doc. No
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b787387
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| Main Entry
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Bhaskaran, Vivek
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| Title & Author
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Online surveys for dummies /\ by Vivek Bhaskaran and Jennifer LeClaire.
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| Publication Statement
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Hoboken, NJ :: Wiley Publishing, Inc.,, [2010]
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, ©2010
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| Series Statement
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For dummies.
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| Page. NO
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xvi, 342 pages :: illustrations ;; 24 cm.
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| ISBN
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047052796X
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: 9780470527962
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| Notes
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Includes index.
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| Contents
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Getting started with online surveys -- Building compelling surveys -- Distributing your survey to target audiences -- Analyzing your online survey results -- The part of tens.
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| Abstract
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By targeting select response groups, online surveys are a great way to help a business, group, or organization get valuable feedback quickly. This book goes step by step through the process of creating, launching, and getting results from an online survey. You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover what a survey is and how to put one together; survey lingo and a sample survey to study; how to develop questions and assemble them into an attractive, easy-to-use interface that encourages response; tips for identifying and contacting the respondents you want to hear from; the steps involved in making a usable analysis of the results; and pitfalls to avoid, things to check out before launching a survey, and best practices.
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| Subject
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Internet surveys.
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Social surveys-- Methodology.
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Internet surveys.
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Social surveys-- Methodology.
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| Dewey Classification
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300.723
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| LC Classification
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HM538.B53 2010
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| NLM classification
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QP 611rvk
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| Added Entry
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LeClaire, Jennifer
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