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" The complete guide to book publicity / "
by Jodee Blanco.
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BL
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| Record Number
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1033089
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| Doc. No
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b787459
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| Main Entry
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Blanco, Jodee,1964-
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| Title & Author
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The complete guide to book publicity /\ by Jodee Blanco.
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| Edition Statement
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2nd ed.
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| Publication Statement
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New York, NY :: Allworth Communications,, 2004.
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| Page. NO
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xi, 291 pages ;; 23 cm
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| ISBN
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158115349X
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: 9781581153491
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Preface -- Acknowledgments -- What are publicity, promotions, and public relations, and why are they so important? -- Different strokes for different folks: how the genre and format of a book affect publicity, public relations, and promotions -- What is the media, and how does it work: focus on print -- What is the media, and how does it work: focus on broadcast -- Role of the book publicist -- Publicity process from nuts to bolts -- Different types of campaigns and how to choose the one that's best for you -- How to write the perfect press kit -- Secret art of media research -- Ins and outs of pitching media -- How to be an exciting interview for print, television, and radio -- Author tour -- Money perspective -- Beyond the boundaries of book publicity: the cross-promotional and ancillary picture -- Crisis management: what to do when something goes wrong -- When, why, and how to hire an outside publicist -- Using the internet as a publicity tool -- Appendix -- Index.
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| Abstract
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Overview: Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks.
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| Subject
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Authors and publishers.
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Books-- Marketing.
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Publishers and publishing.
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Authors and publishers.
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Books-- Marketing.
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Publishers and publishing.
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| Dewey Classification
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002/.068/8
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| LC Classification
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Z283.B48 2004
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| Parallel Title
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Book publicity
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