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" The adman in the parlor : "


Document Type : BL
Record Number : 1033145
Doc. No : b787515
Main Entry : Garvey, Ellen Gruber.
Title & Author : The adman in the parlor : : magazines and the gendering of consumer culture, 1880s to 1910s /\ Ellen Gruber Garvey.
Publication Statement : New York :: Oxford University Press,, 1996.
Page. NO : viii, 230 pages :: illustrations ;; 24 cm
ISBN : 0195092961
: : 0195108221
: : 9780195092967
: : 9780195108224
Bibliographies/Indexes : Includes bibliographical references (pages 187-220) and index.
Abstract : How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.
Subject : Advertising, Magazine-- United States-- History.
Subject : American fiction-- 19th century-- History and criticism.
Subject : American fiction-- 20th century-- History and criticism.
Subject : Books and reading-- United States-- History.
Subject : Literature and society-- United States-- History.
Subject : Periodicals-- Publishing-- Economic aspects-- United States.
Subject : Popular literature-- United States-- History and criticism.
Subject : Short stories-- Publishing-- United States-- History-- 19th century.
Subject : Short stories, American-- History and criticism.
Subject : Women consumers-- United States-- Attitudes.
Subject : Short stories-- Publishing-- United States-- History-- 19th century.
Subject : Periodicals, Publishing of-- Economic aspects-- United States.
Subject : Popular literature-- United States-- History and criticism.
Subject : Short stories, American-- History and criticism.
Subject : Literature and society-- United States-- History.
Subject : Advertising, Magazine-- United States-- History.
Subject : Advertising, Magazine.
Subject : American fiction-- 19th century-- History and criticism.
Subject : American fiction-- 20th century-- History and criticism.
Subject : American fiction.
Subject : Anzeigensprache
Subject : Anzeigenwerbung
Subject : Books and reading-- United States-- History.
Subject : Books and reading.
Subject : Consumo (aspectos sociais)-- Século 19-- Estados unidos.
Subject : Kurzgeschichte
Subject : Literatura (história e crítica)-- Século 19-- Estados unidos.
Subject : Literature and society-- United States.
Subject : Literature and society.
Subject : Magazin
Subject : Periodicals-- Publishing-- Economic aspects-- United States-- History.
Subject : Periodicals-- Publishing-- Economic aspects.
Subject : Periódicos (aspectos econômicos)-- Estados unidos.
Subject : Popular literature-- United States-- History and criticism.
Subject : Popular literature.
Subject : Propaganda (história)-- Estados unidos.
Subject : Short stories-- Publishing-- United States-- History.
Subject : Short stories-- Publishing.
Subject : Short stories, American.
Subject : Short story.
Subject : Unterhaltungsliteratur
Subject : Verbraucherverhalten
Subject : Werbung
Subject : Women consumers-- Attitudes.
Subject : Women consumers-- United States-- Attitudes-- History.
Subject : Populaire literatuur.
Subject : Publiekstijdschriften.
Subject : Reclame.
Subject : Sekserol.
Subject : United States.
Subject : USA
Subject : USA.
Dewey Classification : ‭813/.409‬
LC Classification : ‭PS374.S5‬‭G34 1996‬
NLM classification : ‭17.94‬bcl
: ‭HT 1110‬rvk
: ‭LC 10610‬rvk
copyhttps://lib.clisel.com/site/catalogue/1033145
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