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" Can we do that?! : "
Peter Shankman.
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BL
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| Record Number
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1033372
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| Doc. No
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b787742
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| Main Entry
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Shankman, Peter.
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| Title & Author
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Can we do that?! : : outrageous PR stunts that work?! /\ Peter Shankman.
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| Publication Statement
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Hoboken, NJ :: Wiley,, ©2007.
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| Page. NO
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vii, 211 pages :: illustrations ;; 23 cm
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| ISBN
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047004392X
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: 9780470043929
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| Notes
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Includes index.
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| Contents
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1. Who am I, and why the heck should you listen to me? -- 2. PR basics -- 3. Coming up with the off-the-wall idea, and making it stick -- 4. Coming up with and implementing the big idea: part one -- 5. Coming up with and implementing the big idea: part two -- 6. Coming up with and implementing the big idea: part three -- 7. Coming up with and implementing the big idea and what happens when it's too successful? -- 8. What happens when you lose your voice? -- 9. You don't have to run over someone to get press -- 10. What happens when your perfectly thought-out plan hits a snag? -- 11. Putting it all together -- 12. The resources section!
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| Abstract
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Chronicles some of the most ridiculous, outrageous and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, the author offers a funny and insightful look at what it takes to win the game of Public Relations.
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| Subject
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Advertising campaigns.
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Public relations.
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Advertising campaigns.
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Public relations.
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| Dewey Classification
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659.2
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| LC Classification
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HM1221.S48 2007
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HF5837.S49 2007
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