| Document Type
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BL
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| Record Number
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1033602
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| Doc. No
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b787972
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| Main Entry
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Doole, Isobel.
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| Title & Author
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Strategic marketing decisions 2006-2007 /\ Isobel Doole and Robin Lowe.
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| Publication Statement
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Oxford, U.K. :: Butterworth Heinemann,, 2006.
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| Series Statement
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CIM Coursebook 06/07
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| Page. NO
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1 online resource (xi, 306 pages) :: illustrations
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| ISBN
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0080501265
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: 075068013X
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: 1136420509
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: 1136420541
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: 113642055X
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: 9780080501260
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: 9780750680134
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: 9781136420504
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: 9781136420542
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: 9781136420559
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| Notes
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"Professional Certificate in Marketing 2006-2007 Syllabus."
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Unit 1. Introduction to strategic marketing decisions -- unit 2. Challenging traditional strategic thinking -- unit 3. Competitive strategy as a learning process -- unit 4. Developing corporate-wide marketing innovation -- unit 5. Decisions for a new strategic marketing direction -- unit 6. Strategic decisions for global development -- unit 7. Developing innovative strategies to achieve global fast growth -- unit 8. Building portfolio value : branding, products and services -- unit 9. Integrated communications and relationship development -- unit 10. Using the extended organization to add port folio value -- unit 11. Financial appraisal for strategic marketing decisions -- unit 12. Achieving a sustainable competitive advantage.
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| Subject
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Marketing-- Decision making.
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Marketing-- Management-- Examinations, Study guides.
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Marketing-- Management.
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Strategic planning-- Examinations, Study guides.
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| Subject
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Strategic planning.
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| Subject
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Marketing-- Decision making.
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| Subject
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Marketing-- Management-- Examinations.
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| Subject
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Marketing-- Management.
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| Subject
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Strategic planning.
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| Dewey Classification
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658.802
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| LC Classification
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HF5415.135.D66 2006
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| Added Entry
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Lowe, Robin,1945-
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| Added Entry
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Chartered Institute of Marketing.
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| Parallel Title
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Official CIM coursebook
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