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" Foundations of corporate success : "


Document Type : BL
Record Number : 1033920
Doc. No : b788290
Main Entry : Kay, J. A., (John Anderson)
Title & Author : Foundations of corporate success : : how business strategies add value /\ John Kay.
Publication Statement : Oxford ;New York :: Oxford University Press,, 1993.
Page. NO : 1 online resource (xviii, 416 pages)
ISBN : 0191521647
: : 9780191521645
: 019828781X
: 019828988X
: 9780198287810
: 9780198289883
Bibliographies/Indexes : Includes bibliographical references.
Contents : Part I. Corporate success -- 1. The structure of strategy -- 2. Adding value -- Part II. Business relationships -- 3. Co-operation and co-ordination -- 4. Relationships and contracts -- Part III. Distinctive capabilities -- 5. Architecture -- 6. Reputation -- 7. Innovation -- 8. Strategic assets -- Part IV. From distinctive capabilities to competitive advantage -- 9. Markets -- 10. Mergers -- 11. Sustainability -- 12. Appropriability -- 13. The value of competitive advantage -- Appendix: Added value statements -- Part V. Competitive strategies -- 14. Pricing and positioning, 1 -- 15. Pricing and positioning, 2 -- 16. Advertising and branding -- 17. Vertical relationships -- Part VI. The strategic audit -- 18. The industry -- 19. The firm -- 20. The nation -- Part VII. The future of strategy -- 21. A brief history of business strategy -- 22. Conclusions -- Value of Ecu at 1st January 1992.
Abstract : Corporate success derives from a competitive advantage, which is based on distinctive capabilities. Competitive advantage relates to the unique character of a firm's relationship with its suppliers, customers, or employees, which must be precisely identified and applied to the relevant markets.
Subject : Business planning.
Subject : Corporations-- Finance.
Subject : Organizational effectiveness.
Subject : Success in business.
Subject : Corporations-- Finance.
Subject : Organizational effectiveness.
Subject : Success in business.
Subject : BUSINESS ECONOMICS-- Strategic Planning.
Subject : Business planning.
Subject : Corporations-- Finance.
Subject : Erfolg
Subject : Erfolgsplanung
Subject : Financement de l'entreprise.
Subject : Gouvernance d'entreprise.
Subject : Management
Subject : Multinationales.
Subject : Organisation de l'entreprise.
Subject : Organisationsgestaltung
Subject : Organizational effectiveness.
Subject : Success in business.
Subject : Unternehmenserfolg
Subject : Unternehmenspolitik
Subject : Strategische planning.
Dewey Classification : ‭658.4/012‬
LC Classification : ‭HD30.28‬‭.K387 1993eb‬
NLM classification : ‭85.06‬bcl
: ‭85.10‬bcl
: ‭QP 300‬rvk
: ‭QP 320‬rvk
: ‭QP 340‬rvk
copyhttps://lib.clisel.com/site/catalogue/1033920
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