| Document Type
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BL
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| Record Number
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1033928
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| Doc. No
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b788298
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| Main Entry
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Rao, Hayagreeva,1959-
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| Title & Author
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Market rebels : : how activists make or break radical innovations /\ Hayagreeva Rao.
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| Publication Statement
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Princeton :: Princeton University Press,, ©2009.
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| Page. NO
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1 online resource (xiii, 205 pages) :: illustrations
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| ISBN
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1282157833
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: 1400829747
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: 6612157836
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: 9781282157835
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: 9781400829743
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: 9786612157837
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0691134561
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9780691134567
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| Bibliographies/Indexes
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Includes bibliographical references (pages 181-195) and index.
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| Contents
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From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.
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| Abstract
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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen.
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| Subject
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Capitalism-- Social aspects.
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Social action.
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Social change.
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Social movements.
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BUSINESS ECONOMICS-- Consumer Behavior.
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Capitalism-- Social aspects.
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Social action.
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Social change.
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Social movements.
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SOCIAL SCIENCE-- General.
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| Dewey Classification
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303.48/4
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| LC Classification
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HM881.R36 2009eb
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