| Document Type
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BL
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| Record Number
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1034168
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| Doc. No
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b788538
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| Main Entry
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Jones, Kristopher B.
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| Title & Author
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Search engine optimization : : your visual blueprint to effective Internet marketing /\ Kristopher B. Jones.
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| Publication Statement
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Indianapolis, IN :: Wiley,, ©2008.
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| Series Statement
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Visual read less, learn more
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| Page. NO
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1 online resource (xxiv, 296 pages) :: illustrations
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| ISBN
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0470381531
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: 9780470381533
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0470224487
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9780470224489
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| Contents
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The history of search-engine optimization -- 1. Getting started with search-engine optimization -- 2. Keyword generation -- 3. Creating pages -- 4. Basic web site structure -- 5. Advanced web site structuring -- 6. Creating content -- 7. Creating communities -- 8. Building links -- 9. Using Google analytics -- 10. Social media optimization -- 11. Creating pay-per-click campaigns -- 12. Optimizing PPC campaigns through quality score optimization -- 13. Optimizing for other search engines -- 14. Monetizing traffic -- 15. Installing SEO plug-ins -- 16. Index.
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| Abstract
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A guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: * Analyzing your competition * Researching and analyzing keywords * Developing your link building skills * Setting up blogs and communities * Using Google Analytics * Networking with Facebook and MySpace * Boosting traffic with Digg and StumbleUpon * Setting up pay-per-click campaigns * Discovering ways to monetize Web traffic * Installing valuable SEO plug-ins Extra Apply It * "Apply It" and "Extra" sidebars highlight useful tips * High-resolution screen shots demonstrate each task * Succinct explanations walk you through step by step * Two-page lessons break big topics into bite-sized modules.
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| Subject
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Internet marketing.
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| Subject
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Internet searching.
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| Subject
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Search engines.
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| Subject
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COMPUTERS-- Online Services.
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| Subject
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COMPUTERS-- System Administration-- Storage Retrieval.
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| Subject
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Internet marketing.
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| Subject
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Internet searching.
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| Subject
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Search engines.
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| Dewey Classification
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025.04
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| LC Classification
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HF5415.1265.J77 2008eb
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