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" Designing brand identity : "
Alina Wheeler.
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BL
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| Record Number
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1034286
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| Doc. No
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b788656
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| Main Entry
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Wheeler, Alina.
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| Title & Author
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Designing brand identity : : an essential guide for the entire branding team /\ Alina Wheeler.
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| Edition Statement
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3rd ed.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2009.
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| Page. NO
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ix, 310 pages :: illustrations (chiefly color) ;; 29 cm
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| ISBN
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0470401427
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: 9780470401422
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| Bibliographies/Indexes
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Includes bibliographical references (pages 292-293) and index.
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| Contents
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Basics. Brand basics ; Brand identity ideals ; Brand identity elements ; Brand forces ; Before and after -- Process. Phase 1 : conducting research ; Phase 2 : clarifying strategy ; Phase 3 : designing identity ; Phase 4 : creating touchpoints ; Phase 5 : managing assets -- Best practices.
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| Abstract
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"In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design and identity standards through launch and governance, 'Designing Brand Identity' is an essential reference for the entire process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this third edition offers new insights into emerging trends such as sustainability and social networks. Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits."--P[4] of cover.
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| Subject
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Advertising-- Brand name products.
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Brand name products.
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Branding (Marketing)
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Trademarks-- Design.
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Advertising-- Brand name products.
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Brand name products.
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Branding (Marketing)
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Markenartikel
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Markenimage
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Markenname
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Markenpolitik
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Markenpolitik
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Märkesvaror.
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Marketing
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Trademarks-- Design.
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Varumärken.
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Werbung
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Markenartikel.
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Markenname.
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Marketing.
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Werbung.
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Design, 2016
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| Subject
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Marke
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| Dewey Classification
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658.8/27
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| LC Classification
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HD69.B7W44 2009
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| NLM classification
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AP 17420rvk
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KUN 077fstub
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QP 624rvk
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