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" Conquering consumerspace : "


Document Type : BL
Record Number : 1034365
Doc. No : b788735
Main Entry : Solomon, Michael R.
Title & Author : Conquering consumerspace : : marketing strategies for a branded world /\ Michael R. Solomon.
Publication Statement : New York :: AMACOM,, ©2003.
Page. NO : 1 online resource (xii, 276 pages) :: illustrations
ISBN : 0814407412
: : 0814427227
: : 9780814407417
: : 9780814427224
: 0814474284
: 9780814474280
Bibliographies/Indexes : Includes bibliographical references (pages 251-265) and index.
Abstract : Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.
Subject : Branding (Marketing)
Subject : Consumers' preferences.
Subject : Customer relations.
Subject : Consommateurs-- Préférences.
Subject : Produits de marque-- Commercialisation.
Subject : Relations avec la clientèle.
Subject : Branding (Marketing)
Subject : BUSINESS ECONOMICS-- Advertising Promotion.
Subject : Consumers' preferences.
Subject : Customer relations.
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HD69.B7‬‭S65 2003eb‬
NLM classification : ‭F713.5‬clc
: ‭QP 612‬rvk
copyhttps://lib.clisel.com/site/catalogue/1034365
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