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" Think, play, do : "
Mark Dodgson, David Gann, Ammon Salter.
Document Type
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BL
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Record Number
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1034472
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Doc. No
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b788842
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Main Entry
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Dodgson, Mark,1957-
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Title & Author
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Think, play, do : : technology, innovation, and organization /\ Mark Dodgson, David Gann, Ammon Salter.
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Publication Statement
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Oxford ;New York :: Oxford University Press,, 2005.
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Page. NO
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1 online resource (xx, 254 pages) :: illustrations
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ISBN
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0191514942
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: 0199268088
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: 0199268096
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: 1280757620
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: 1429422017
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: 9780191514944
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: 9780199268085
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: 9780199268092
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: 9781280757624
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: 9781429422017
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Bibliographies/Indexes
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Includes bibliographical references and index.
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Contents
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List of Figures; List of Tables; List of Boxes; 1 Innovation Technology; 2 Understanding Innovation; 3 Using Innovation Technology: Procter & Gamble and Arup; 4 'Think'; 5 'Play'; 6 'Do'; 7 The Strategic Management of Innovation; 8 A New Innovation Process; Appendix: Research methods; Endnotes; References; Website references; Glossary; Index.
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Abstract
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Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new scheme for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new opt.
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Subject
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Creative ability in business.
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Subject
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Information technology.
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Subject
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Research, Industrial.
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Subject
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Technological innovations.
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Subject
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BUSINESS ECONOMICS-- Structural Adjustment.
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Subject
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Creative ability in business.
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Subject
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Information technology.
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Subject
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Research, Industrial.
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Subject
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Technological innovations.
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Subject
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Informatiemanagement.
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Subject
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Organisatieontwikkeling.
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Subject
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Vernieuwing.
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Dewey Classification
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658.4/062
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LC Classification
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T173.8.D64 2005
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Added Entry
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Gann, David.
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Salter, Ammon J.
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