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" Repositioning : "
Jack Trout with Steve Rivkin.
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BL
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| Record Number
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1034496
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| Doc. No
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b788866
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| Main Entry
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Trout, Jack.
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| Title & Author
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Repositioning : : marketing in an era of competition, change and crisis /\ Jack Trout with Steve Rivkin.
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| Publication Statement
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New York :: McGraw-Hill,, ©2010.
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| Page. NO
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1 online resource (iv, 217 pages)
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| ISBN
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0071637109
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: 9780071637107
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0071635599
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9780071635592
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
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Competition.
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Marketing.
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Positioning (Advertising)
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Strategic planning.
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BUSINESS ECONOMICS-- Advertising Promotion.
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Competition.
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Marketing.
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Positioning (Advertising)
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Strategic planning.
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| Dewey Classification
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659.1/11
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| LC Classification
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HF5827.2.T76 2010eb
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| Added Entry
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Rivkin, Steve,1947-
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