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" The ask : "
Laura Fredricks ; foreword by Susan Earl Hosbach, Jon M. Wagner, Andrea McManus.
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BL
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| Record Number
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1034610
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| Doc. No
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b788980
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| Main Entry
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Fredricks, Laura.
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| Title & Author
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The ask : : how to ask anyone for any amount for any purpose /\ Laura Fredricks ; foreword by Susan Earl Hosbach, Jon M. Wagner, Andrea McManus.
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| Edition Statement
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1st ed.
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| Publication Statement
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San Francisco, CA :: Jossey-Bass,, ©2006.
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| Page. NO
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xxvi, 252 pages ;; 24 cm
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| ISBN
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0787978566
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: 9780787978563
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| Bibliographies/Indexes
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Includes bibliographical references (pages 249-250).
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| Contents
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Hesitating to ask for money -- Judging the prospect's readiness for the ask -- Selecting the right person or team to do the ask -- Preparing for the ask -- Asking for special event or community project gifts and increased annual gifts -- Asking for major gifts -- Asking for planned gifts -- Asking for complex and challenging capital campaign gifts -- Addressing the prospect's response to the ask -- Following through with each ask.
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| Abstract
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"The Ask is a complete resource for teaching anyone - experienced in fundraising or not - how to ask individuals, in person, for a contribution to a local nonprofit, a special event, or a community project, as well as for an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift." "Written by fundraising expert Laura Fredricks, The Ask shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer."--Jacket.
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| Subject
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Fund raising.
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| Subject
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Fund raising.
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| Dewey Classification
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658.15/224
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| LC Classification
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HG177.F677 2006
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HG177.F68 2006
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| NLM classification
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F275.1clc
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