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" Marketing the city : "
Hedley Smyth.
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BL
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| Record Number
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1034798
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| Doc. No
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b789168
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| Main Entry
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Smyth, Hedley.
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| Title & Author
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Marketing the city : : the role of flagship developments in urban regeneration /\ Hedley Smyth.
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| Edition Statement
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1st ed.
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| Publication Statement
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London ;New York :: E & FN Spon,, 1994.
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| Page. NO
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xv, 289 pages :: illustrations ;; 24 cm
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| ISBN
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0419186107
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: 1138995665
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: 9780419186106
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: 9781138995666
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| Bibliographies/Indexes
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Includes bibliographical references (pages 271-277) and indexes.
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| Contents
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1. City visions and flagship developments -- 2. Context for urban policy and marketing the city -- 3. Research approach -- 4. Marketing framework -- 5. Project management -- 6. Project impact -- 7. Case studies -- 8. The Watershed Complex -- 9. The International Convention Centre -- 10. The Hyatt Regency Hotel -- 11. Brindley Place and the National Indoor Arena -- 12. Theatre Village -- 13. Byker Wall -- 14. Implications of flagships for urban regeneration and marketing -- 15. Future development and city visions.
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| Subject
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Urban renewal-- England.
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Urban renewal.
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Stadtmarketing.
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Stadtsanierung.
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Citymarketing.
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Stadsvernieuwing.
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England.
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Großbritannien.
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| Dewey Classification
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307.3/416/0941
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| LC Classification
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HT178.G72E547 1994
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| NLM classification
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44sdnb
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74.73bcl
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