| Document Type
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BL
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| Record Number
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1034804
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| Doc. No
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b789174
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| Main Entry
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Avlonitis, George J.
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| Title & Author
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Product and services management /\ George J. Avlonitis and Paulina Papastathopoulou.
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| Publication Statement
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London ;Thousand Oaks, Calif. :: SAGE,, 2006.
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| Page. NO
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1 online resource (viii, 270 pages) :: illustrations
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| ISBN
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1281244597
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: 1412908647
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: 1412908655
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: 1446212386
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: 1847878024
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: 9781281244598
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: 9781412908641
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: 9781412908658
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: 9781446212387
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: 9781847878021
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1412908647
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1412908655
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover; Contents; Chapter 1 -- The Product as an Economic Variable; Chapter 2 -- Types or Product Decisions; Chapter 3 -- Product Life Cycle and Marketing Strategy; Chapter 4 -- Evaluation of Product/Service Portfolio; Chapter 5 -- New Product/Service Development and Portfolio Models; Chapter 6 -- Pre-Development Activities of New Products and Services; Chapter 7 -- Development, Testing and Launching New Products and Services; Chapter 8 -- Successful Adoption and Diffusion of New Products and Services; Chapter 9 -- Identification and Revitalization of Weak Products and Services.
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| Abstract
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Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
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| Subject
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Product management.
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Produits commerciaux-- Gestion.
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BUSINESS ECONOMICS-- Production Operations Management.
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| Subject
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Product management.
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| Subject
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TECHNOLOGY ENGINEERING-- Industrial Engineering.
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| Subject
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TECHNOLOGY ENGINEERING-- Industrial Technology.
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| Dewey Classification
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658.5
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| LC Classification
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HF5415.15.A89 2006eb
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| Added Entry
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Papastathopoulou, Paulina.
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