| Document Type
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BL
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| Record Number
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1034988
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| Doc. No
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b789358
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| Main Entry
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Reisinger, Yvette.
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| Title & Author
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Cross-cultural behaviour in tourism : : concepts and analysis /\ Yvette Reisinger and Lindsay Turner.
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| Publication Statement
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Oxford ;Boston :: Butterworth-Heinemann,, 2003.
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| Page. NO
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1 online resource (xxiv, 337 pages)
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| ISBN
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0080490867
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: 0585459711
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: 1136412808
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: 1136412840
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: 1136412859
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: 1138131962
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: 6611006133
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: 9780080490861
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: 9780585459714
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: 9781136412806
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: 9781136412844
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: 9781136412851
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: 9781138131965
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: 9786611006136
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0750656689
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9780750656689
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index.
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| Abstract
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Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from di.
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| Subject
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Tourism, Cross-cultural studies.
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| Subject
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Tourism-- Social aspects.
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| Subject
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BUSINESS ECONOMICS-- Industries-- Hospitality, Travel Tourism.
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| Subject
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Tourism-- Social aspects.
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| Subject
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Tourism.
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| Dewey Classification
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338.4791
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| LC Classification
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G155.A1R458 2003eb
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| Added Entry
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Turner, Lindsay W.
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