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" Destination marketing organisations / "
by Steven Pike, School of Advertising, Marketing & Public Relations, Queensland University of Technology, Australia.
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BL
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| Record Number
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1035104
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| Doc. No
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b789474
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| Main Entry
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Pike, Steven
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| Title & Author
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Destination marketing organisations /\ by Steven Pike, School of Advertising, Marketing Public Relations, Queensland University of Technology, Australia.
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| Edition Statement
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First edition.
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| Publication Statement
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Amsterdam, The Netherlands ;San Diego, CA :: Elsevier,, 2004.
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, ©2004
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| Series Statement
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Advances in tourism research
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| Page. NO
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240 pages :: illustrations ;; 25 cm.
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| ISBN
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0080443060 (hbk.)
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: 9780080443065 (hbk.)
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| Bibliographies/Indexes
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Includes bibliographical references (pages 197-219) and indexes.
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| Contents
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1. Introduction to destination marketing organisations -- 2. The rationale for destination marketing organisations -- 3. DMO roles and structure -- 4. Destination branding -- 5. Destination image -- 6. Destination positioning -- 7. Destination marketing -- 8. DMOs, disasters and crises -- 9. Performance measures.
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| Subject
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Place marketing.
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Tourism-- Marketing.
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Marketing territorial.
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Tourisme-- Marketing.
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Place marketing.
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Tourism-- Marketing.
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| Dewey Classification
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338.47910688
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| LC Classification
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G155.A1P545 2004
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