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" Convergence marketing : "


Document Type : BL
Record Number : 1035236
Doc. No : b789606
Main Entry : Wind, Yoram.
Title & Author : Convergence marketing : : strategies for reaching the new hybrid consumer /\ Yoram (Jerry) Wind Vijay Mahajan with Robert E. Gunther.
Publication Statement : Upper Saddle River, NJ :: Financial Times Prentice Hall,, ©2002.
Page. NO : xxviii, 336 pages :: illustrations ;; 24 cm
ISBN : 0130650757
: : 0131517074
: : 9780130650757
: : 9780131517073
Bibliographies/Indexes : Includes bibliographical references and index.
Subject : Communication in marketing.
Subject : Consumer behavior.
Subject : Internet marketing.
Subject : Marketing.
Subject : Communication en marketing.
Subject : Consommateurs-- Comportement.
Subject : Marketing sur Internet.
Subject : Marketing.
Subject : Communication in marketing.
Subject : Consumer behavior.
Subject : Internet marketing.
Subject : Marketing
Subject : Marketing.
Subject : Marketing.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415.1265‬‭.W557 2002b‬
NLM classification : ‭85.40‬bcl
: ‭QP 600‬rvk
Added Entry : Gunther, Robert E.,1960-
: Mahajan, Vijay.
copyhttps://lib.clisel.com/site/catalogue/1035236
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