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" Corporate community relations : "


Document Type : BL
Record Number : 1035469
Doc. No : b789839
Main Entry : Burke, Edmund M.
Title & Author : Corporate community relations : : the principle of the neighbor of choice /\ Edmund M. Burke ; foreword by Raymond V. Gilmartin.
Publication Statement : Westport, Conn. :: Quorum Books,, 1999.
Page. NO : 1 online resource (xviii, 185 pages) :: illustrations
ISBN : 0313389993
: : 0585384169
: : 9780313389993
: : 9780585384160
: 027596471X
: 031300420X
: 156720192X
: 9780275964719
: 9780313004209
: 9781567201925
Bibliographies/Indexes : Includes bibliographical references (pages 173-174) and index.
Contents : Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index.
Abstract : This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
Subject : Corporate image.
Subject : Public relations.
Subject : Social responsibility of business.
Subject : Entreprises-- Image.
Subject : Entreprises-- Relations publiques.
Subject : Entreprises-- Responsabilité sociale.
Subject : BUSINESS ECONOMICS-- Development-- Sustainable Development.
Subject : Corporate image.
Subject : Public relations.
Subject : Social responsibility of business.
Subject : Corporate image.
Subject : Public relations.
Subject : Sociale verantwoordelijkheid.
Dewey Classification : ‭658.4/08‬
LC Classification : ‭HD59.2‬‭.B87 1999eb‬
copyhttps://lib.clisel.com/site/catalogue/1035469
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