| Document Type
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BL
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| Record Number
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1035648
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| Doc. No
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b790018
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| Main Entry
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Gerber, Michael E.
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| Title & Author
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The E-myth revisited : : why most small businesses don't work and what to do about it /\ Michael E. Gerber.
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| Edition Statement
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1st ed.
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| Publication Statement
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New York :: CollinsBusiness,, ©1995.
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| Page. NO
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xvi, 268 pages ;; 21 cm
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| ISBN
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0887307280
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: 145172523X
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: 9780887307287
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: 9781451725230
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| Contents
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The entrepreneurial myth -- The entrepreneur, the manager, and the technician -- Infancy : the technician's phase -- Adolescence : getting some help -- Beyond the comfort zone -- Maturity and the entrepreneurial perspective -- The turn-key revolution -- The franchise prototype -- Working on your business, not in it -- The business development process -- Your business development program -- Your primary aim -- Your strategic objective -- Your organizational strategy -- Your management strategy -- Your people strategy -- Your marketing strategy -- Your systems strategy -- A letter to Sarah.
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| Abstract
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Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
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| Subject
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Entrepreneurship.
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Small business-- Management.
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Success in business.
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Entrepreneuriat.
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Petites et moyennes entreprises-- Gestion.
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Succès dans les affaires.
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Entrepreneuriat.
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Entrepreneurship.
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| Subject
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Gestion d'entreprise.
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| Subject
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Réussite dans les affaires.
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| Subject
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Small business-- Management.
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| Subject
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Success in business.
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| Subject
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Petite et moyenne entreprise.
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| Dewey Classification
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658.022
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| LC Classification
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HD62.7.G458 1995
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| NLM classification
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83.80bcl
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