| Document Type
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BL
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| Record Number
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1035829
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| Doc. No
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b790199
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| Main Entry
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Barabba, Vincent P.,1934-
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| Title & Author
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Surviving transformation : : lessons from GM's surprising turnaround /\ Vincent P. Barabba.
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| Publication Statement
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Oxford ;New York :: Oxford University Press,, 2004.
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| Page. NO
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1 online resource (xxiv, 256 pages) :: illustrations
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| ISBN
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0195346815
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: 1280427876
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: 1423720695
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: 9780195346817
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: 9781280427879
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: 9781423720690
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0195171411
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9780195171419
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| Bibliographies/Indexes
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Includes bibliographical references (pages 237-244) and index.
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| Contents
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Foreword; 1 Setting the Scene; I: APPLYING THE RIGHT BUSINESS DESIGN; 2 Creating an Extended Customer Relationship Business; 3 Creating the Business You Want; 4 Transparency and a Dialogue with the Customer; 5 Finding the Right Mix of Business Designs; II: LISTENING, LEARNING, AND LEADING; 6 Solving the Right Problem the Right Way; 7 Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed; 8 Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird.
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9 Solving a Complex Problem: Averting Unintended Consequences10 Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One; III: MARKETING AS A STATE OF MIND; 11 Understanding the System in Which the Enterprise System Operates; 12 Challenging Our Critical Assumptions; 13 Leveraging Knowledge Across the Enterprise; 14 Combining Imagination and Market Knowledge; 15 Creating the Right Business Design in the Face of Uncertainty; 16 Starting with Your Destination; Notes; Index; A; B; C; D; E; F; G; H; I; K; L; M; N; O; P; R; S; T; U; V; W; X; Z.
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| Abstract
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Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.
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| Subject
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General Motors Corporation-- Management
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General Motors Corporation-- Gestion
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General Motors Corporation.
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Automobile industry and trade-- United States-- Management, Case studies.
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Organizational change-- United States, Case studies.
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Automobiles-- Industrie et commerce-- États-Unis-- Gestion, Cas, Études de.
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Changement organisationnel-- États-Unis, Cas, Études de.
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Automobile industry and trade-- Management.
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BUSINESS ECONOMICS-- Structural Adjustment.
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Management.
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Organizational change.
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Auto-industrie.
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General Motors Corporation.
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Organisatieverandering.
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United States.
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| Dewey Classification
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658.4/06
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| LC Classification
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HD9710.U54G3726 2004eb
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| NLM classification
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85.08bcl
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| Parallel Title
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GM's surprising turnaround
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