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" Creative arts marketing / "


Document Type : BL
Record Number : 1035916
Doc. No : b790286
Main Entry : Hill, Elizabeth,1960-
Title & Author : Creative arts marketing /\ Liz Hill, Catherine O'Sullivan and Terry O'Sullivan.
Edition Statement : 2nd ed.
Publication Statement : Amsterdam ;Boston :: Butterworth-Heinemann,, 2003.
Page. NO : 1 online resource (xviii, 360 pages) :: illustrations
ISBN : 0750657375
: : 1417507713
: : 9780750657372
: : 9781417507719
: 0750657375
Bibliographies/Indexes : Includes bibliographical references (pages 347-349) and indexes.
Contents : 1. The evolution and context of arts marketing -- 2. Audiences -- 3. Market research -- 4. Product -- 5. Generating income -- 6. Promotion -- 7. Making the arts available -- 8. Marketing planning -- 9. Managing the marketing function.
Subject : Arts-- Management.
Subject : Arts-- Marketing.
Subject : ART-- General.
Subject : Arts-- Management.
Subject : Arts-- Marketing.
Dewey Classification : ‭706‬
LC Classification : ‭NX634‬‭.H55 2003eb‬
Added Entry : O'Sullivan, Catherine.
: O'Sullivan, Terry,1957-
copyhttps://lib.clisel.com/site/catalogue/1035916
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