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" E-Business : "
J.A. Matthewson.
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BL
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| Record Number
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1036036
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| Doc. No
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b790406
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| Main Entry
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Matthewson, J. A.
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| Title & Author
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E-Business : : a jargon-free practical guide /\ J.A. Matthewson.
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| Publication Statement
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Oxford :: Butterworth-Heinemann,, 2002.
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| Page. NO
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xi, 191 pages :: illustrations ;; 24 cm
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| ISBN
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0750652934
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: 9780750652933
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes index.
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| Contents
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1. Introducing the fourth channel -- 2. Developing the e-business plan -- 3. The online buying process -- 4. e-Branding -- what's in a domain name? -- 5. Customer loyalty and the Internet -- 6. Developing best practice in e-business strategy -- 7. Best practice e-marketing -- 8. Best practice customer service online -- 9. Online customer relationship management -- 10. Permission and one-to-one marketing -- 11. e-Business case studies.
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| Abstract
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This work is an introductory, non-technical look at offering a practical hands-on guide to developing and implementing an e-commerce strategy.
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| Subject
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Electronic commerce.
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| Subject
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Commerce électronique.
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Electronic commerce.
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Electronic Commerce.
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| Dewey Classification
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658.054678
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| LC Classification
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HF5548.32.M38 2002
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| NLM classification
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F713.36-62clc
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QR 760rvk
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