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" Cheap : "
David Bosshart.
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BL
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| Record Number
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1036288
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| Doc. No
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b790658
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| Uniform Title
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Billig.English
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| Main Entry
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Bosshart, David.
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| Title & Author
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Cheap : : the real cost of the global trend for bargains, discounts consumer choice /\ David Bosshart.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2006.
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| Page. NO
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vii, 197 pages :: illustrations ;; 23 cm
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| ISBN
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0749445343
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: 0749449934
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: 9780749445348
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: 9780749449933
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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1. The Age of Cheap : why (almost) everything is getting cheaper -- Why the trend towards low-priced good is changing our lives : the link between prosperity, democracy and price orientation -- The four stages of development in customer behaviour -- The panorama of cheap -- 2. The axis of evil in the economy : Wal-Mart, China and the Internet -- The first axis : trade, Wal-Mart and the message, 'demand more for less!' -- The second axis : the manufacturers, China and the possibilities of global sourcing -- The third axis : the customer, the Internet and the global customer cartel -- Which factors are accelerating the trend? -- The dream becomes cheaper, the bulldozer rolls on -- 3. The Wal-Martization of our society : how we are all becoming Wal-Mart -- Why Wal-Mart concerns us all -- What is Wal-Martization? -- 4. The models for present-day rationalization : Aldification, McDonaldization, Starbuckification etc -- The rationalization models -- Why are these models so rational and so successful? -- 5. Faster, better, cheaper : intensified time markets drive the Age of Cheap -- Time as an economic factor -- The logic of increase (logic no. 1) -- Real markets mimic financial markets -- The neglect of personal resources : the logic of increase means higher hidden costs for the customer -- Differentiation logic (logic no. 2) : what happens when uncontrollable costs of side-effects exceed costs -- 6. No frills : on the illusions of the service economy -- 'Outsourcing to the customer" : the myths of services -- Marketing means selling goods : the myth of customer orientation -- 7. What is worth what? : prices in the Age of Cheap -- 8. The next chapter : the new normality in globalizing markets.
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| Abstract
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David Bosshart opens consumer's eyes to the problems with cheap goods- namely workers struggling to survive on low wages and company directors making a fortune. He suggests that we must all question our pursuit of unbridled consumer choice and low prices.
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Consumers' preferences.
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Cost.
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Discount.
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Globalization.
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Marketing.
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Consumers' preferences.
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Cost.
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Discount.
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Globalization.
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Marketing.
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Globalisierung.
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Preispolitik.
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Trend.
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Verbraucherverhalten.
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Consumentengedrag.
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Kortingen.
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Prijsconcurrentie.
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| Dewey Classification
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339.4/7
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| LC Classification
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HF5415.32.B6713 2006
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| NLM classification
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85.40bcl
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QM 000rvk
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