| Document Type
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BL
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| Record Number
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1036599
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| Doc. No
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b790969
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| Title & Author
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Working together to reduce harmful drinking /\ edited by Marcus Grant and Mark Leverton.
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| Publication Statement
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New York, NY :: Brunner-Routledge,, 2010.
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| Page. NO
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ix, 210 pages :: illustrations ;; 24 cm
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| ISBN
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0415800870
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: 9780415800877
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Producing beer, wine, and spirits / Ronald Simpson -- Understanding alcohol availability : noncommercial beverages / Adrian Botha -- Marketing beverage alcohol / Roger Sinclair -- Pricing beverage alcohol / Godfrey Robson -- Selling and serving beverage alcohol / Graeme Willersdorf -- Making responsible choices / Marjana Martinic -- Working together / Brett Bivans, John Orley -- Implementing the WHO global strategy to reduce harmful use of alcohol : the producers' contributions / Mark Leverton, Marcus Grant.
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| Subject
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Alcoholic beverage industry-- Social aspects.
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Alcoholism-- Prevention.
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Drinking of alcoholic beverages-- Social aspects.
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Social responsibility of business.
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Alcoholism-- Prevention.
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Alkoholindustrie
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Alkoholkonsum
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Drinking of alcoholic beverages-- Social aspects.
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Gesundheitsförderung
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Marketing
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Marketingstrategie
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| Subject
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Social responsibility of business.
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Soziale Verantwortung
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Alkoholindustrie.
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Alkoholkonsum.
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| Subject
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Gesundheitsförderung.
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Marketing.
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| Subject
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Marketingstrategie.
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| Subject
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Soziale Verantwortung.
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| Dewey Classification
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362.292/7
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| LC Classification
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HV5035.W67 2010
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| Added Entry
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Grant, Marcus.
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Leverton, Mark.
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