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" Gut feelings : "
Gerd Gigerenzer.
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BL
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| Record Number
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1036725
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| Doc. No
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b791095
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| Main Entry
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Gigerenzer, Gerd
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| Title & Author
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Gut feelings : : the intelligence of the unconscious /\ Gerd Gigerenzer.
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| Publication Statement
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New York :: Penguin Books,, 2008.
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, ©2007
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| Page. NO
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280 pages :: illustrations ;; 20 cm
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| ISBN
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0143113763
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: 0670038636
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: 9780143113768
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: 9780670038633
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| Bibliographies/Indexes
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Includes bibliographical references (pages 233-269) and index.
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| Abstract
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Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description.
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| Subject
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Cognitive psychology.
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Intuition.
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Subconsciousness.
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Cognitive Science.
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Intuition.
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Unconscious (Psychology)
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Cognitive psychology.
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Det omedvetna.
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| Subject
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Entscheidung
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| Subject
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Intuition
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Intuition.
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Intuition.
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Intution.
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Kognitiv psykologi.
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Subconsciousness.
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| Dewey Classification
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153.4
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| LC Classification
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BF315.5.G54 2008
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| NLM classification
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BF 315.5G539 2008
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CP 4000rvk
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PSY 210fstub
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PSY 225fstub
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