رکورد قبلیرکورد بعدی

" Risk issues and crisis management in public relations : "


Document Type : BL
Record Number : 1036777
Doc. No : b791147
Main Entry : Regester, Michael.
Title & Author : Risk issues and crisis management in public relations : : a casebook of best practice /\ Michael Regester Judy Larkin.
Edition Statement : 4th ed.
Publication Statement : London ;Philadelphia :: Kogan Page,, 2008.
Series Statement : PR in practice series
Page. NO : 1 online resource (xvii, 245 pages) :: illustrations
ISBN : 0749451076
: : 0749454431
: : 6611386343
: : 9780749451073
: : 9780749454432
: : 9786611386344
Notes : Revised edition of: Risk issues and crisis management, 2005.
Bibliographies/Indexes : Includes bibliographical references (pages 233-235) and index.
Contents : pt. 1. Risk Issues Management. Outside-in thinking -- Issues management defined -- Planning an issues management programme: an issues management model -- CSR: the new moral code for doing business -- An issue ignored is a crisis ensured -- Implementing an issues management programme -- pt. 2. Crisis Management. So it hits the fan -- now what? -- Perception is the reality -- The media in crisis situations -- The legal perspective -- Planning for the unexpected -- Crisis communications management.
Abstract : The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.
Subject : Crisis management.
Subject : Issues management.
Subject : Public relations.
Subject : Social responsibility of business.
Subject : BUSINESS ECONOMICS-- Corporate Governance.
Subject : BUSINESS ECONOMICS-- Leadership.
Subject : BUSINESS ECONOMICS-- Organizational Development.
Subject : BUSINESS ECONOMICS-- Workplace Culture.
Subject : Crisis management.
Subject : Issues management.
Subject : Krisenmanagement
Subject : Öffentlichkeitsarbeit
Subject : Public relations.
Subject : Social responsibility of business.
Dewey Classification : ‭658.4/056‬
LC Classification : ‭HD59.5‬‭.R44 2008eb‬
Added Entry : Larkin, Judy.
: Regester, Michael.
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