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" Marketing : "


Document Type : BL
Record Number : 1037012
Doc. No : b791382
Main Entry : Moore, Karl.
Title & Author : Marketing : : the basics /\ Karl Moore and Niketh Pareek.
Publication Statement : London ;New York :: Routledge,, 2006.
Series Statement : The basics
Page. NO : 1 online resource (vi, 220 pages) :: illustrations
ISBN : 0203967518
: : 661052209X
: : 9780203967515
: : 9786610522095
: 0415380790
: 0415380804
: 9780415380799
: 9780415380805
Notes : Includes index.
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting, and positioning -- Market research : seeking deep insight into the customer's world and mind -- Global marketing.
Abstract : A useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context, this text covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies.
Subject : Consumer behavior-- Research.
Subject : Export marketing-- Management.
Subject : Marketing research.
Subject : Marketing-- Management.
Subject : Consommateurs-- Comportement-- Recherche.
Subject : Marketing international-- Gestion.
Subject : Marketing-- Gestion.
Subject : Marketing-- Recherche.
Subject : Consumer behavior-- Research.
Subject : Export marketing-- Management.
Subject : Marketing research.
Subject : Marketing-- Management.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415.13‬‭.M664 2006‬
NLM classification : ‭85.40‬bcl
Added Entry : Pareek, Niketh.
copyhttps://lib.clisel.com/site/catalogue/1037012
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