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" Multinationals in their communities : "
Ian W. Jones, Michael G. Pollitt, David Bek.
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BL
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| Record Number
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1037277
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| Doc. No
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b791647
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| Main Entry
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Jones, Ian,1943-
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| Title & Author
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Multinationals in their communities : : a social capital approach to corporate citizenship projects /\ Ian W. Jones, Michael G. Pollitt, David Bek.
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| Publication Statement
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Basingstoke :: Palgrave Macmillan,, 2007.
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| Page. NO
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xiv, 359 pages ;; 23 cm
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| ISBN
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0230545688
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: 9780230545687
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Includes bibliographical references and index.
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| Contents
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Multinationals in their communities: a social capital approach to corporate citizenship projects -- Corporate citizenship: definintions and expenditure -- Key players in the corporate citizenship debate: CSR's rapidly evolving institutional matrix -- Social capital and multinationals -- Multinationals and community engagement in South Africa and Mexico -- Multinationals and community engagement in Poland -- Diageo and its corporate citizenship programme -- Anglo American and its corporate citizenship programme -- Vodafone Group and its corporate citizenship programme -- What makes for good corporate citizenship projects and programmes? -- Learning the lessons: what directions should corporate citizenship programmes take in the future?
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| Abstract
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"Multinationals are increasingly important players in global economic development. They offer a rare ability to link local, national and global communities and have the capacity to impact significantly on the quality of social relations within the communities in which they operate. A key way they do this is through their corporate citizenship projects, funded as part of their corporate social responsibility programmes. Such projects may involve, for example, youth training, venture capital funding, free drug distribution or community healthcare." "This book seeks to analyse the nature and effectiveness of these projects using the theoretical and empirical insights of recent social capital literature. It does so by examining multinationals operating in South Africa, Mexico and Poland and by detailed case studies of Diageo, Anglo American, GlaxoSmithKline and Vodafone. The authors demonstrate how multinationals can leverage their community engagement activities to greater effect and play a more significant role in building socially successful communities in developing countries."--Jacket.
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International business enterprises.
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Social responsibility of business.
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International business enterprises.
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Multinationales Unternehmen
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Social responsibility of business.
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Soziales Engagement
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Human Capital.
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Industriële organisatie.
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Organisatiegedrag.
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Sociale verantwoordelijkheid.
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| Dewey Classification
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658.408
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| LC Classification
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HD60.J66 2007
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| NLM classification
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85.02bcl
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QP 150rvk
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| Added Entry
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Bek, David.
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Pollitt, Michael G.
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