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" From bricks to clicks : "
Serge Timacheff, Douglas E. Rand.
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BL
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| Record Number
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1037314
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b791684
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| Main Entry
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Timacheff, Serge.
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| Title & Author
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From bricks to clicks : : 5 steps to creating a durable online brand /\ Serge Timacheff, Douglas E. Rand.
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| Publication Statement
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New York :: McGraw-Hill,, ©2001.
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| Page. NO
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1 online resource (xvi, 303 pages) :: illustrations
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| ISBN
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0071381309
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: 1280291990
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: 9780071381307
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: 9781280291999
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0071371893
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9780071371896
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| Bibliographies/Indexes
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Includes bibliographical references (pages 289-292) and index.
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| Contents
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Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage -- Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.
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| Abstract
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The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the "post-crash" period of the Internet age, where financiers and customers are looking to companies with profitability and e.
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Advertising.
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Brand name products.
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Advertising.
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Advertising.
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Brand name products.
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Brand name products.
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BUSINESS ECONOMICS-- Advertising Promotion.
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Internet.
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Merken.
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Reclame.
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Virtuele organisatie.
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Websites.
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| Dewey Classification
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658.8/27
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| LC Classification
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HD69.B7T55 2001eb
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| NLM classification
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85.40bcl
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| Added Entry
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Rand, Douglas E.
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