| Document Type
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BL
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| Record Number
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1037508
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| Doc. No
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b791878
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| Main Entry
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Higham, William.
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| Title & Author
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The next big thing : : spotting and forecasting consumer trends for profit /\ William Higham.
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| Publication Statement
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London ;Philadelphia :: Kogan Page Ltd.,, 2009.
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| Page. NO
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1 online resource (ix, 261 pages) :: illustrations
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| ISBN
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0749458437
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: 9780749458430
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9780749454500
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.
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| Abstract
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The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable readers to anticipate, prepare for and benefit from trends.
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| Subject
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Consumer behavior-- Forecasting.
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New products.
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Sales forecasting.
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BUSINESS ECONOMICS-- Consumer Behavior.
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| Subject
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Consumer behavior-- Forecasting.
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| Subject
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New products.
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| Subject
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Sales forecasting.
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| Dewey Classification
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658.8/342
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| LC Classification
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HF5415.32.H54 2009eb
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