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" Selling professional services to the Fortune 500 / "


Document Type : BL
Record Number : 1037669
Doc. No : b792039
Main Entry : Luefschuetz, Gary S.
Title & Author : Selling professional services to the Fortune 500 /\ Gary S. Luefschuetz.
Publication Statement : New York :: McGraw-Hill,, ©2010.
Page. NO : xvii, 301 pages ;; 24 cm
ISBN : 0071622829
: : 9780071622820
Notes : Includes index.
Contents : Understanding the consulting services market and delivery landscape -- Navigating the maze : where do you start? -- The risk and reward dilemma -- Ensuring client longevity -- How are services really sold? -- Just how big is that wallet? -- Maximize your share of the wallet and avoid being labeled as a commodity -- Your sales lifeline : the master services agreement and preferred vendor status -- An introduction to negotiation -- Limitation on liability -- Indemnification -- Intellectual property and ownership of work product -- Pricing and payment -- Termination -- Warranty -- Confidential information and data protection -- Other key contract issues -- Paying homage to corporate procurement -- Price negotiations -- Negotiating an additional discount -- How to handle price resistance -- How to reduce maverick spending and implement e-procurement -- Who is the competition? -- McKinsey & Co. -- Bain & Company -- The Boston Consulting Group -- Booz & Company -- Accenture -- IBM -- Deloitte Touche Tohmatsu -- HP -- Coffee is for closers : you must close the deal -- Expanding your footprint and building a pipeline -- Remember : procurement is your friend -- Where do we go from here?
Subject : Business consultants-- United States.
Subject : Contracting out-- United States.
Subject : Professions-- United States-- Marketing.
Subject : Service industries-- United States-- Marketing.
Subject : Business consultants.
Subject : Contracting out.
Subject : Professions-- Marketing.
Subject : Service industries-- Marketing.
Subject : United States.
Dewey Classification : ‭001‬
LC Classification : ‭HD8038.U5‬‭L84 2010‬
NLM classification : ‭F737.123‬clc
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