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" The user is always right : "
[Steve Mulder with Ziv Yaar].
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BL
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| Record Number
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1038064
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| Doc. No
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b792434
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| Main Entry
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Mulder, Steve,1968-
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| Title & Author
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The user is always right : : a practical guide to creating and using personas for the Web /\ [Steve Mulder with Ziv Yaar].
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| Publication Statement
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Berkeley, CA :: New Riders,, ©2007.
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| Series Statement
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Voices that matter
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| Page. NO
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xvii, 293 pages :: illustrations (some color) ;; 23 cm.
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| ISBN
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0321434536
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: 9780321434531
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| Notes
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Authors from cover.
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Includes index.
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| Contents
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Putting the using back in user-centered design -- Meet the personas -- Approaches to creating personas -- Conducting qualitative user research -- Conducting quantitative user -- Generating persona segmentation -- Making personas real -- Keeping personas alive -- Directing business strategy -- Scoping Features and Functionality -- Guiding structure, content, and design -- Measuring success.
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| Abstract
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How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
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| Subject
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Electronic commerce-- Customer services.
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Internet marketing-- Planning.
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Internet users.
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Web sites-- Design.
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Electronic commerce-- Customer services.
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Internet marketing-- Planning.
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Internet users.
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Internetanvändare.
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Konsumentforskning.
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Marknadsföring via Internet.
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Web sites-- Design.
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Webbdesign.
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| Dewey Classification
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658.872
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| LC Classification
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HF5415.1265.M85 2007
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| Added Entry
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Yaar, Ziv.
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