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" 3G marketing on the internet : "
Susan Sweeney, Andy MacLellan, Ed Dorey.
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BL
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| Record Number
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1038538
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| Doc. No
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b792908
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| Main Entry
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Sweeney, Susan,1956-
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| Title & Author
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3G marketing on the internet : : third generation internet marketing strategies for online success /\ Susan Sweeney, Andy MacLellan, Ed Dorey.
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| Edition Statement
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7th ed.
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| Publication Statement
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Gulf Breeze, FL :: Maximum Press,, ©2006.
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| Page. NO
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1 online resource (x, 200 pages) :: illustrations
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| ISBN
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1931644373
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: 1931644640
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: 9781931644372
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: 9781931644648
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| Notes
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"This report was sponsored by IBM. This report utilized information provided by IBM and other companies including publicly available data. This report represents Maximum Press view point and does not necessarily represent IBMs position on these issues."
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Table of Contents; Chapter 1: Industry Overview-A Look at the Internet; Chapter 2: Understanding Your Environment; Chapter 3: Internet Marketing Techniques; Chapter 4: Starting with the Foundation-Your Web Site; Chapter 5: Campaign Execution; Chapter 6: Web Analytics-Learn from the Past, Change the Future; Chapter 7:; About the Authors
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| Abstract
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For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website.
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Electronic commerce.
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Internet advertising.
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Internet marketing.
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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BUSINESS ECONOMICS-- Mail Order.
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BUSINESS ECONOMICS-- Marketing-- Direct.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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Electronic commerce.
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Internet advertising.
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Internet marketing.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.S92 2006
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| Added Entry
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Dorey, Ed,1976-
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MacLellan, Andy,1979-
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| Parallel Title
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Three G marketing on the internet
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